Decoding narratives.
Driving strategy.
Fraser Strategic is a strategic marketing consultancy focused on narrative intelligence and influence analysis, helping organisations navigate complex information environments through technical research and AI-driven methodologies.
Strategic Communications and Impact Consultancy
Pragmatic advisory to maximise marketing and communication impact. We help organisations overcome fragmented messaging by designing cohesive, evidence-based information projects that maximise limited budgets to meet organisational goals.
Influence Intelligence and Tactical Research
Diagramming relationships between entities, notions, and stances to visualize ideological networks. We conduct in-depth research into the tactics and methods behind coordinated information operations and propaganda.
Tract Narrative Analysis
An end-to-end, AI-driven but human-controlled forensic media pipeline that maps exact strategic positions, key entities, and community networks to find the true strategic intent behind public discourse.
Learn more about Tract →About
Andrew Fraser is an independent strategist and narrative analyst specializing in media, propaganda, and open-source investigation.
Leveraging a robust background in strategic marketing and brand management for global technology brands, Andrew maps complex influence networks to reveal how public narratives are constructed, weaponized, and co-opted. While he brings a particular focus to the climate and energy sectors, his methodologies are highly adaptable.
Andrew partners with NGOs, NPOs, commercial companies, agencies, and media organizations to transform chaotic information into actionable intelligence. By utilizing advanced open-source techniques, AI-assisted narrative extraction, and the diagramming of complex ideological stances, he equips clients with the strategic insights needed to successfully navigate modern information operations.
Connect with Fraser Strategic
Transforming complex media environments into clear strategy to meet organisational goals.